Wednesday, April 12, 2006

World is Flat

Just today finished reading the book n must say....was an eye opener.itz a must read for all to let them know how the global business is changing and what are its repercussions in our life. Itz abt how the world is going flat coz of some incidence which took shape in past. The book talkes abt falling of Berlin wall, Netscape going public,Opensourcing,Offshoring,Outsourcing and Insourcing as the major reason of flatteners. The Friedman has completely instantiated the book with illustrations which makes the reading more interesting. He talkes about how true British company like Rolls Royce now is owned German automaker BMW which has its major work outsourced to worlds manufacturing hub China. He talkes abt how the division of labour is changing in present context with high end design being done in Taiwan, engineering being done in Russia, manufacturing being done in China n post production customer support is being done in India. He takes highly about India Software firms n how they are digitizin almost all the process by breaking it into Onsite Offshoring model. He supports the job loss coz of globalization by saying that in the end it creates value for the customer by right pricing and by boasting the companies revenue and makes it concentrate on its core competence. Friedman talks how a land of elephants n snake charmers have taken up the onus to automate the world. Though his major concerns are geopolitical tensions which arises coz of 9/11 or middle east crisis, but he concludes that immense prosperity the world is seeing for last decade is coz of globalization n its here to stay.So,better u align urself before u get out of the herd

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